I think our natural inclination is to look for grand solutions to our problems. (āIf I could increase our average payment size by 25%, our recoveries would skyrocket!ā) But silver bullet solutions arenāt always possible. And when they are, they often require significant time, resources and specialized solutions to implement.
A better approach is to implement a series of small, strategic tweaks. These small changes, when applied consistently across all aspects of the recovery process, can compound to create impressive results.
There is true power in consistently finding improvements in the margins. I want to help you embrace this power.
Because the term āmarginal improvementsā is boring enough to put an insomniac economist to sleep, letās use something more memorable. From here on out, weāll refer to āmarginal improvementsā not as a concept, but as a person.
Meet āMargeā, our new best friend. Sheās dependable and consistent. And though we might not realize it in the moment, sheās about to become our greatest asset.
In my last article, we discussed the funnel equation, and how it can be used to easily predict the impact that can be realized by improving processes. In case you missed it, letās look at a basic recovery funnel - and funnel equation - here again for reference:
Total Amount Paid = # Consumers X RPC Rate X Promise to Pay Rate X Payment Conversion Rate X Average Payment Size
The relationship between our variables creates a compounding effect. Increasing any one of the metrics by a sizable amount does result in an increase in total recoveries. But the increase pales in comparison to what can be achieved by increasing each metric by just a little bit.
Letās see this in action:
Option 4 is clearly the best option!
The top row represents a hypothetical baseline level of performance. Options 1-3 display what would happen if we increased performance in one metric at a time by a significant amount. Option 4 displays what would happen if we created marginal improvements in each metric.
Look at the results in the Total Recoveries column. Option 4 drives the biggest increase in recoveries. And itās not even particularly close.
A quick tangent before we go further. I want to make sure that weāre speaking the same language! Letās use round numbers and pretend that our baseline recovery rate is 20%. By layering several improvements on the margins, we increase our recovery rate to 25%. This is not a 5% increase. It is a 25% increase!
The best part about this? Creating improvement like this is so darn attainable.
I canāt snap my fingers and improve our RPC Conversion Rate by 20%. But I can think of a ton of different ideas that could drive improvements on the margins. And I know that the marginal improvements will add up to make a bigger difference nine times out of ten.
One of (maybe the only?) downsides to this approach is that it takes time to yield results. You likely wonāt notice the impact from those tweaks on the margins right away.
Your patience will be tested at some point. When it happens, remind yourself that you arenāt just creating marginal improvements. Youāre creating marginal improvements that compound.
āSomeone's sitting in the shade today because someone planted a tree a long time ago.ā
In typical Nate fashion, I want to break this down with an example.